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Our Story

OUR STORY

Our journey began in 2018. What started as a small operation producing our own corporate wear soon grew into a dual-purpose space, manufacturing an in-house brand on one hand, and offering cut, make, and trim services to boutique owners during downtime. Over time, we found ourselves in a difficult balancing act, small enough to feel the strain of big orders, but not yet seasoned enough to consistently retain boutique clients who valued craftsmanship.

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Rather than closing down, we doubled down. We chose to invest in the people behind the machines. Today, our factory runs a 24-month Factory Worker Improvement Programme, a custom training journey that transforms entry-level operators into skilled professionals ready to meet the standards of world-class factories. Our programme focuses on speed, quality, and real-life production conditions, training not just machine operators but also work-study officers, pressors, cutting room assistants, and dispatch teams.

The garments you find on our platform are made by our academy learners as part of their training. Each piece is crafted with care, thoroughly quality-checked, and offered without expensive tags or fancy packaging, just great fashion at honest prices. Together with neighbouring factories, we've launched a movement under the hashtag #StylewithPurpose. This campaign highlights our craft by selling directly to the public at fair prices that allow us to sustain our businesses while creating decent working conditions. Through this initiative, we aim to raise awareness and influence positive change in response to challenges facing our industry, including the impact of cheap imports. By shopping with us, you're not only supporting South Africa's local manufacturing, you're helping build a more sustainable clothing industry by training the next generation of factory professionals and strengthen local factories, enabling us to sustain jobs and create more employment. Our clothes are made by hardworking men and women whose livelihoods and those of their families, rely on the strength of this industry. Thank you for supporting their journey. To learn more about our academy, explore partnership opportunities, or visit us in person, please reach out via our Contact Us page. We can’t wait to send you your next head-turning outfit!

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